As a locally-owned shop we enjoy getting to know our neighbors by serving alongside you in the community. Like a backpacking trip that brings friends together, we find that building trails, reconnecting youth to nature and lending a helping hand to be adventures worthy of the effort.

It is through adventures such as the recent MST Endurance Run that we maintain a vibrant connection with you and help to conserve open space across North Carolina. It’s pretty simple. Your support of our local business enables us to give back to the areas and the causes that we know make a difference. Thanks for joining us in this adventure.

Thanks to your support, Great Outdoor Provision Co. is donating over 20,000 dollars to public lands this Giving Tuesday. Our approach is simple.  We place the money in the hands of organizations like the Mountains-To-Sea Trail, Sound Rivers, North Carolina Coastal Land Trust, Triangle Land Conservancy and The Shenandoah National Park Trust…conservation groups that are making a difference in our local communities.  As a 1% For The Planet partner, we can be certain these funds will be used in the most efficient manner possible

This is a crucial time to take such action.  Our health and well being depends on the health of our planet. Thanks to your terrific support, together we can continue to build a future with clean water and air, fresh foods, and enough parks and trails for everyone to enjoy.

Thank you for shopping local with Great Outdoor Provision Company and helping to save the wild places we all love.

Catawba Lands Conservancy

Support comes from our Charlotte Shop

Coastal Land Trust

Support Comes From our Greenville and Wilmington Shops

Lynnhaven River Now

Support Comes From Virginia Beach Shop

Piedmont Environmental Council

Support Comes From our Charlottesville Shop

Piedmont Land Conservancy

Support Comes From our Greensboro and Winston Salem Shops

Triangle Land Conservancy

Support Comes From Raleigh and Chapel Hill Shops

Conservation Trust for NC

25 years of saving the places you love

1% for the Planet

25 years of saving the places you love

Cape Fear River Watch

Support Comes From our Wilmington Shop

Yadkin Riverkeeper

Support Comes From our Greensboro and Winston Salem Shops

Sound Rivers

Guarding the Health of the Neuse and Tar-Pamlico River Basins

Rivanna Trails

Support Comes from our Charlottesville Shop

Promoting conservation and actively working to protect and preserve natural lands.


Pictured above: Stewarts Creek offers reflection of Fishers Peak in Surry County. Piedmont Land Conservancy.  Photo by Dan Whittaker

What is a Land Trust?

A land trust/conservancy is a nonprofit organization that actively works to conserve land by undertaking or assisting in direct land transactions. Primarily the purchase or acceptance of donations of land or conservation easements. There are over 30 land trusts in North Carolina and Virginia working to save the places you love by protecting our ecological diversity, water quality and open space.


A Word on Land Trust Day

Back in the early 70’s when we got started in the outdoor outfitting business, we gave little thought to availability of open spaces for hiking, paddling, running and biking. Pick up a map, match the trip to available time, and go. Over time, those great trips lost some of their character, and the joy in the outings diminished. Viewscapes became cluttered with new development as farmers planted septic tanks for homes instead of agricultural crops; shopping centers grew out of pastures; unofficial “trails” along streams were posted; access to public waters closed.

In 1992 when the first Saturday in June was designated “National Trails Day,” we wanted to do something to celebrate the value of all kinds of “muscle powered” trails. And, we wanted to give something back to one of the cornerstones of our outdoor clothing and equipment business, a self imposed “earth tax,” if you will. We settled on a donating a percent of sales receipts on National Trails Day in all our Great Outdoor Provision Co. stores. We chose local land trusts as the beneficiary as they acquire land for protection thru purchase in the open real estate market or by gift, thereby guaranteeing that the most endangered lands of greatest importance to local communities and regions are protected. Further, land trusts manage “conservation easements,” where landowners donate development rights to their land in order to protect the land’s natural qualities and take advantage of federal and state tax benefits. Often these benefits allow landowners and their heirs to keep land open and undeveloped. Lots of value for the health of the community with very low overhead cost makes for a highly efficient contribution.

Since our Land Trust Day in support of National Trails Day started, we have raised over $325,000 for land trusts here in North Carolina and Virginia. Once again, we are pushing other retailers to join us, with whatever percentage their businesses can afford, in order to maximize the moneys raised and the open spaces saved. We are proud of our stewardship, and ask you to support our efforts by making purchases in one of our stores, or those of one of the other retailers that have joined our efforts, on June 1, 2019. Let’s keep the joy in those all important trips on our local trails.

Tom Valone, Founder
Great Outdoor Provision Co.

Related Links

Connecting Youth to Nature

The NC Youth Conservation Corps

North Carolina’s Ten Natural Wonders Announced

Beauty from Mountains to Sea

Retailer of the Year for Conservation, 2010

Growing our efforts ever since!

Supporting our Local Land Trusts

You may have heard of land trusts, you may even have a vague idea of what they do: save...