About Us

Small Business, Big Impact. Since 1972!

Our story has humble beginnings. We started as a 120 square foot store at the back of a bicycle shop in Carrboro, NC. Now, 50+ years later, we’ve grown to 9 different stores throughout North Carolina and Virginia. While a lot has changed over the years, one thing remains the same: Great Outdoor Provision Co.’s commitment to the outdoors and providing you with the best gear, no matter what.

Each Great Outdoor Provision employee is an expert in their own right. From rock climbing to kayaking – and every adventure in between – we’re passionate about the outdoors and eager to share our expertise. Every product in our stores is thoroughly tested. We won’t sell you something we wouldn’t use ourselves. We know and love our products because we’ve lived them.

Find out more about how we are looking back and planning ahead.

Great Outdoor Provision Co. + Black Folks Camp Too
A Partnership to Unify the Outdoors in the Southeast

We are proud to announce our partnership with Black Folks Camp Too. This connection is foundationally centered around the Unity Blaze, a symbol created by Black Folks Camp Too that promotes unity in the outdoor community and beyond. The Unity Blaze is the campfire symbol in the center of BFCT’s logo and it means treat everyone, everywhere, equally. Your race, age or gender does not matter. We all have something to say around the proverbial campfire.

Find out more about what we are doing together to inspire and invest in inclusion.

Supporting Land & River Conservancies Throughout NC & VA