About Us

Small Business, Big Impact

Our story has humble beginnings. We started as a 120 square foot store at the back of a bicycle shop in Carrboro, NC. Almost 50 years later, we’ve grown to 9 different stores throughout North Carolina and Virginia. While a lot has changed over the years, one thing remains the same: Great Outdoor Provision Co.’s commitment to the outdoors and providing you with the best gear, no matter what.

Each Great Outdoor Provision employee is an expert in their own right. From rock climbing to kayaking – and every adventure in between – we’re passionate about the outdoors and eager to share our expertise. Every product in our stores is thoroughly tested. We won’t sell you something we wouldn’t use ourselves. We know and love our products because we’ve lived them.

Giving Back

It’s our desire to protect the land that’s given us so much. We remain deeply committed to this principle through our GOPC conservation efforts. Our carefully selected local land trusts help preserve spaces for you to keep adventuring for years to come. After all, we wouldn’t be here without the incredible landscapes that often sit right in our backyards.

one percent for the planet