Customers of Great Outdoor Provision Co. can get more than a great deal on outdoor gear this month – they can help provide a coat to a neighbor in need.

During the last week of October the locally owned Great Outdoor Provision Co. reaches out to community missions and delivers coats for the homeless during their 7th Annual Great Outdoor Coat Swap.  Customers who donate a clean used jacket will receive a 20% discount off the regular price of selected outerwear  Last year’s Coat Swap delivered nearly 2500 jackets to the needy. Mountain Hardwear has provided support for this effort.

“I’ve always known our customers are special.” comments Tom Valone, owner.   “Every time we sponsor a charity drive our and customers come through, I’m reminded why I love this business.”

Bruce Storer, director of development for the Raleigh Rescue Mission in downtown Raleigh, remarks on last year’s Coat Swap and says “It’s a significant gift. This is the time of year that we really need coats as well as food and blankets. We’re blessed to have this relationship with Great Outdoor Provision Co.”

If you want to do more—or are looking for volunteer opportunities this season—local shelters and missions always need warm clothes, blankets and food during the winter. Here’s a list of rescue missions in the seven communities we do business in; you can call them or check their Web sites for the best way to help:

The annual Coat Swap program is one of several philanthropic efforts the Great Outdoor Provision Co. and its customers help support. Others includeHabitat for Humanitylocal land trustsScouting (both boy’s and girl’s organizations), and the N.C Wildlife Federation.

Founded in 1972, the Great Outdoor Provision Co. is a family-owned retailer of clothing and gear for outdoor recreation enthusiasts and has seven stores in North Carolina cities. Learn more at