Get your BioMoGo on with Brooks
Friday, March 27th, 2009Brooks has introduced the first-ever biodegradable running shoe midsole: BioMoGo. Yes, they’ve taken the long-lasting cushioning of the original MoGo midsole and made it more environmentally friendly.
How, you ask? they’ve added a non-toxic, natural additive to the MoGo compound that encourages anaerobic microbes to munch away once it hits the landfill. Traditional Ethylene Vinyl Acetate™ (EVA) midsoles can last up to 1,000 years in a landfill. BioMoGo’s microbial munch rate is a staggering 50 times faster, biodegrading nutrients into reusable byproducts within 20 years! That means that within 20 years time, Brooks alone will save 29.9 million pounds of landfill waste. For you pigskin fans out there, that equals 1,277 football fields covered one shoe deep!
BioMoGo is currently available in the M’s & W’s Cascadia 4. What about the rest of their performance running shoes? All Brooks performance running shoes with MoGo midsoles will feature groundbreaking BioMoGo by the end of 2009. And because they believe in being agents of positive change, they willl release this technology to all other footwear brands. And so on we move—all of us—to greener pastures.
