Coming Soon: E.N.D Footwear
Thursday, July 3rd, 2008
When John Cale said “I want to get it lean and mean, keep it minimalist,” it is unlikely he was referring to the brand new outdoor footwear company, E.N.D. (“Environmentally Neutral Design”). But considering the philosophy of E.N.D., which exhorts a minimalist design geared toward top-notch performance, Cale might as well have been speaking about this new, exciting, and innovative product. E.N.D. (pronounced E-N-D, not end) is a brand-new outdoor footwear company out of Portland, Oregon. With a “Why can’t less be more?” attitude, E.N.D.’s “Minimalist Design” approach allows them to focus on only what the athlete MUST have in order to perform at high levels.
END was born out of a novel idea — that better design through problem solving is the next step in making greener gear for the outdoor athlete. Not only does E.N.D. replace toxic or virgin materials with sustainable ones, the evolutionary design process – known as Co2ND — also begins at the design table. Here, E.N.D. question’s every seam, every stitch, every material and every step in the manufacturing process — All to minimize the footprint of E.N.D. products prior to manufacturing!

M’s Stumptown 12oz - $80

W’s Stumptown 10oz - $70

W’s Stumptown LT $85
Great Outdoor Provision Co. is proud to be one of the first companies on the East coast to carry this innovative and environmentally conscious company. Gear-up for E.N.D. — coming soon to Greenville, Charlotte, Cameron Village, and Winston-Salem shops!


This is very detailed. If you don’t want the details … read the short version.

The 4th Annual 

